Independent list · re-checked September 28, 2026 · published by Primortul LLC

PR firms in Michigan

2 of the 15 PR firms on this list are based in Michigan (MI), in Detroit, Grand Rapids. The other 13 are based elsewhere on the list. Who leads them, the work they can show, and why each one made the list. This is the list, not a ranking of the state. Nobody pays to be ranked.

05 on the list · Detroit, MI
Franco
Since 1964 · 11–50 people
Franco is an integrated communications agency headquartered in Detroit and founded in 1964. It combines PR, marketing, social media and design services and its site cites work for Stroh's, Buddy's Pizza, Belle Isle Park, the GMRENCEN, the North American International Auto Show and the Chevrolet Detroit Belle Isle Grand Prix, as well as steel and power-grid clients. O'Dwyer's 2022 Midwest ranking recorded 28 full-time staff.
Why it’s hereDetroit's longest-running independent PR agency, in business since 1964 with a client list of named Detroit institutions.
Who leads itTina Kozak, Chief Executive Officer.
Estimated cost
Estimated: $8,000–$15,000/mo, typical for Midwest PR retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
public relations · social media · marketing · design · automotive and industrial
09 on the list · Grand Rapids, MI
LLYC (formerly Lambert)
Since 1998 · 51–200 people
Lambert is a public relations, investor relations and integrated marketing firm founded in 1998 and headquartered in Grand Rapids, Michigan, with talent hubs in Detroit, New York, St. Louis and Phoenix. Its specialties include automotive and mobility, aerospace and defence, and M&A and private equity communications. Spanish group LLYC acquired the firm in February 2024, when it reported nearly 130 professionals and about $35 million in revenue; O'Dwyer's now lists it as LLYC U.S. with 110 staff and $23.2 million in 2025 net fees.
Why it’s hereThe largest PR firm headquartered in Michigan, ranked fourth on O'Dwyer's 2026 Midwest list and named among PRovoke's best US agencies for 2025.
Who leads itMike Houston, Partner and U.S. CEO, LLYC.
Estimated cost
Estimated: $8,000–$15,000/mo, typical for Midwest PR retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
public relations · investor relations · integrated marketing · automotive and mobility · M&A and private equity

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Franco

LLYC (formerly Lambert)

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