PR firm cost guide
What it usually costs to hire a PR firm in the Midwest. Typical industry estimate, not a quote from any firm on this list. Not an average of firms on this list. Nobody pays to be ranked.
15 PR firms are on the list in the Midwest. The ranges below are typical industry estimates. Typical industry estimate, not a quote from any firm on this list. They are not an average of those firms.
A price next to a firm's name is one that firm published. If a firm is not in that list, it did not publish a price. This page does not invent one. On the list and on each profile, a firm with no published price shows Estimated: $8,000–$15,000/mo, typical for Midwest PR retainers; not a quote.
| Engagement | Typical industry estimate | What that usually covers |
|---|---|---|
| Local or trade media | $3,000–$8,000 a monthTypical industry estimate, not a quote from any firm on this list. | A beat the firm knows, a story calendar and outreach. |
| Regional program | $8,000–$15,000 a monthTypical industry estimate, not a quote from any firm on this list. | More than one market, or a category that needs a heavier calendar and more supporting content. |
| National, or a retainer that includes crisis response | $15,000–$40,000 a monthTypical industry estimate, not a quote from any firm on this list. | National outlets, or a team that can respond when something goes wrong. A launch can be scoped on top. |
These bands are national typical estimates. They are not an average of the Midwest firms on this list. Those firms sit in different states, and a published price further down belongs only to the firm that posted it.
What moves the number
- Local or trade media versus a national program.
- Whether crisis response is included or billed when it happens.
- How much content the firm has to create so reporters have something to use.
- The number of spokespeople, and how much coaching they need.
Compare proposals on the same written scope. A lower monthly number that excludes production, media or the person who does the work is not a lower price.
Prices firms on this list have published
Copied from the firm’s site or from Clutch. These are not estimates, and they are not quotes for your job.
None of the 15 firms on this list publish a price in the sources checked for these profiles. The bands above stay estimates.
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