Zapwater Communications
Zapwater Communications is an integrated communications agency headquartered in Chicago with additional offices in Los Angeles and Miami. It organises category teams around consumer products, design and real estate, fashion, beauty and retail, hospitality, and travel and destinations, combining PR with influencer and social media work. O'Dwyer's ranks it 18th in the Midwest with 27 staff and $2.8 million in 2025 net fees. Nobody pays to be ranked.
Why it’s hereNamed one of PRovoke Media's 80 best US agencies for 2025, one of only a handful of Midwest-headquartered firms on that list. Number 14 of the PR firms in the Midwest.
Who leads itDavid Zapata, CEO, Founder and Partner.
Work they can showSkydeck Chicago. Integrated PR campaign to build interest after the attraction's renovation, which won a 2024 PRSA Chicago Best of Skyline award. Visit Finland. "Find Your Inner Finn" happiness campaign that earned a 2024 PRSA Chicago Award of Excellence for media relations.
Estimated: $8,000–$15,000/mo, typical for Midwest PR retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forHospitality, travel and tourism, real estate and design, and fashion and beauty brands that want PR plus social and influencer marketing from a firm with offices in Chicago, Los Angeles and Miami.
- Based in
- Chicago, IL
- Team size
- 11–50 people
- Led by
- David Zapata, CEO, Founder and Partner
- Known for
- consumer PR · hospitality and travel · design and real estate · fashion, beauty and retail · influencer marketing
- Best for
- Hospitality, travel and tourism, real estate and design, and fashion and beauty brands that want PR plus social and influencer marketing from a firm with offices in Chicago, Los Angeles and Miami.
- Selected work
- Recognition
- Estimated cost
Estimated: $8,000–$15,000/mo, typical for Midwest PR retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 118 N. Peoria Street, Floor 4 · Chicago, IL · 60607 · 1-312-943-0333

Sources zapwater.com, provokemedia.com, odwyerpr.com · LinkedIn ↗
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