Padilla
Padilla is a public relations and strategic communications agency headquartered in Minneapolis with offices in New York, Boston, Chicago, Richmond, Washington, D.C. and San Francisco. Founded in 1961 as Padilla Speer Beardsley, it has been part of Montreal-based AVENIR Global since 2018 and operates the Padilla, SHIFT Communications, FoodMinds and Joe Smith brands as one firm. O'Dwyer's ranks it the largest Midwest-headquartered PR firm with $44.3 million in 2025 net fees and 162 staff. Nobody pays to be ranked.
Why it’s hereRanked 18th among all US independent PR firms by O'Dwyer's on 2025 net fees, the highest of any Midwest-headquartered agency. Number 1 of the PR firms in the Midwest.
Who leads itJulie Batliner, President.
Work they can showJack Link's. Staged a drone light show built around the brand's Sasquatch mascot. Florida Department of Citrus. Produced an animated creative campaign pairing orange juice with golf. Wedderspoon. Created marketing creative for the Manuka honey brand.
Estimated: $8,000–$15,000/mo, typical for Midwest PR retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forFood, beverage and consumer brands, along with organizations that need PR and communications counsel, that want a full-service communications agency with offices in Minneapolis, New York and Boston.
- Based in
- Minneapolis, MN
- Founded
- 1961
- Team size
- 51–200 people
- Led by
- Julie Batliner, President
- Known for
- strategic communications · brand building and protection · food and nutrition affairs · health · agriculture
- Best for
- Food, beverage and consumer brands, along with organizations that need PR and communications counsel, that want a full-service communications agency with offices in Minneapolis, New York and Boston.
- Selected work
- Estimated cost
Estimated: $8,000–$15,000/mo, typical for Midwest PR retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 1101 West River Parkway, Suite 400 · Minneapolis, MN · 55415-1256 · +1-612-455-1700
UpdatePart of Montreal-based AVENIR GLOBAL; the Padilla group also includes SHIFT Communications, FoodMinds and Joe Smith.
Sources padillaco.com, odwyerpr.com · LinkedIn ↗
On this list
Also based in Minneapolis
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